Search Results: Allbirds
Venture Capitalists Bet Big On Luxury
Even before COVID-19, VC funds were betting on the personal luxury goods market. But its resilience post-pandemic is making it even more appealing. Read More
Why Sustainability Is Trending With China’s Millennials
Sustainability was at the heart of this year’s Shanghai Fashion Week programming, but can the trend truly take hold in China? Read More
How One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
How The Top Brands Are Recruiting First-Time Buyers In China
Jing Daily takes a deeper look at the luxury brands that understand how to create emotionally-connected retail to recruit young, first-time purchasers. Read More
The 3 Essential Luxury Strategies For 2021
2021 will be a critical year for luxury, and brands that aren’t preparing for a shift towards Gen-Z preferences will risk losing long-term relevancy. Read More
Why China’s Millennials Are Targeting These Silicon Valley Brands
West Coast DTC brands are known for promoting ethical production and sustainability. But they’ve become popular in China for their connection to Silicon Valley elites. Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
Shaway Yeh: Imagining Sustainability in the “New Normal”
Shayway Yeh has been shaping the media landscape in China for decades. Now, she has turned her attention to sustainable fashion and is making her mark. Read More
The Unique Challenges of Selling Fashion in China
Connecting with Chinese shoppers often requires a very different set of tools than US and European companies use at home. Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
