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Search Results: Alexander Wang

  • Marketing

    Alexander Wang’s Campaign Featuring ‘Auntie Model’ Goes Viral

    April 11, 2022  |   Share
    Alexander Wang’s latest campaign featuring a Taobao commercial model has went viral. However, can luxury players replicate the successful strategy? Read More
  • Marketing

    Can Alexander Wang’s New Campaign Sail Through Controversy?

    June 9, 2021  |   Share
    Alexander Wang will present its Pre-Fall 2021 collection through 'Sisters,' a short film celebrating strong Asian women. But will it resonate in China? Read More
  • How Alexander Wang’s H&M Collaboration Became A Viral Sensation In China

    November 21, 2014  |   Share
    Months of social media buildup sparked Chinese fashionistas' avid interest in the fast fashion retailer and American designer's special-edition collection. Read More
  • Alexander Wang’s China Expansion: Right Place, Right Time

    May 17, 2012  |   Share
    One of the brightest young stars on the American fashion scene, Alexander Wang has already had a busy year in China, and doesn't appear to have any intention of slowing… Read More
  • China Fashion Roundup: Paul Smith, Alexander Wang, Jean Paul Gaultier & DVF

    May 14, 2012  |   Share
    A roundup of fashion news coming out of China this week, from Paul Smith's upcoming China "megastore" in Shanghai to Alexander Wang's new Santlitun location, Jean Paul Gaultier's Beijing fashion… Read More
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    Store Openings: Yohji Yamamoto Looks East As Alexander Wang Sets To Open In New York

    November 11, 2010  |   Share
    Changing dynamics in the fashion industry reflected by Yohji Yamamoto's Asian transition and the impending launch of Alexander Wang's New York flagship at Yamamoto's former space in Soho. Read More
  • Designer To Watch: “Creative Sky” Winner Chico Wang

    May 2, 2013  |   Share
    Designer Chico Wang, the champion of China's answer to Project Runway, sits down for an interview with Jing Daily to discuss fashion design in China and marketing to a Chinese… Read More
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    Swatch To Collaborate With Chinese Designer Uma Wang

    October 18, 2011  |   Share
    Following previous collaborations with designers like Jeremy Scott, Manish Arora and Jean-Charles de Castelbajac, the art-focused Swiss watchmaker Swatch has tapped the Chinese fashion designer Uma Wang for its next… Read More
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    Designer Vega Wang: “I Want To Encourage Chinese Girls To Become Stronger, More Confident, And Independent”

    January 31, 2011  |   Share
    Launching her own label in 2010, Vega Zaishi Wang opened her first workshop/storefront in Beijing's Jianwai Soho last August, quickly garnering praise from the city's fashion elite and celebrities like… Read More
  • Chinese Fashion Designers Celebrate the Year of the Rooster in Style

    February 1, 2017  |   Share
    It's not just the big brands getting in on Chinese New Year marketing—Chinese designer labels like Alexander Wang and Vivienne Tam are embracing the Year of the Rooster. Read More
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