Search Results: Adidas
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
Adidas HK Store Hit By Protesters After Announcing New Ambassador & More
Adidas announced Chinese actress Liu Yifei to be its womenswear ambassador, who has publicly shown her support to the HK police, thus angering protesters. Read More
From Vacheron To Adidas, Brands Roll Out “Year Of The Snake” China Editions
From the looks of early localized rollouts we've seen thus far, what could be lost in quantity compared to the Year of the Dragon might be gained in flash during the Year of the Snake. Read More
Adidas Gets In The Chinese New Year Spirit With Limited Edition Basketball Shoe
Sporting red-and-black and red-and-white colorways with a textured upper reminiscent of ancient Chinese scholars' rocks, the BTB NXL CNY features gold accents in the top eyelet and a bounding rabbit embroidered on the heel. Read More
The Young Love Luxury But Are Brands Ready?
The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite. Read More
Are Chinese Designers The Future Of Luxury Collabs?
International companies have woken up to the cache of young, independent Chinese designers to helm meaningful, global collaborations. Read More
Still Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China
Food & beverage and brand collaborations, which have been gaining popularity internationally, are taking off in China in a wide array of formats. Read More
Has China’s Anti-Consumerism Movement Hurt This Year’s Singles Day Sales?
While Double 11 is collecting record sales this year, anti-consumerism sentiment continues to rise in China. Which represents the real China? Read More
International Luxury Wins Big at Singles’ Day
Despite the pandemic, China is still spending. This year’s Singles’ Day Shopping Festival broke many records and featured roughly 200 luxury brands. Read More
Is Click-And-Mortar The Future Of China’s Luxury Retail?
From emerging contenders like Bonnie & Clyde to veterans like Burberry and Farfetch, high-end retail are seriously considering the click-and-mortar concept. Read More
