Search Results: Adidas
Adidas Throws a Music Party in China’s Metaverse
Adidas has joined forces with Tencent Music to host a virtual music festival. Is this the next stage of branded experiences in China? Read More
Netizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
Need a Metaverse Avatar? Adidas Has You Covered
Adidas wades deeper into the metaverse with the launch of the world’s first personality-based avatar generator, made in partnership with Ready Player Me. Read More
Meet Melting Sadness, Adidas Originals’ Top Chinese Collaborator
Jing Collabs & Drops speaks to Melting Sadness’ Zhang Quan, the artist-streetwear-designer connecting global sportswear brands to China’s Gen Z. Read More
Can Adidas’ New Executive Revive the Brand’s Sales in China?
Sportswear giant adidas has named Adrian Siu as its new China chief as the company looks to revive sales in the local-dominated mainland market. Read More
The High Risk & Reward Behind Adidas’ China-focused Intimates Line
Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
You Can Now Mint an NFT With adidas & Prada
Adidas and Prada are joining forces on an NFT project, inviting fans to collaborate on a larger digital piece that celebrates community and sustainability. Read More
Anta Versus Adidas: Will the Chinese Sportswear Brand Win?
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands? Read More
China Patriotism Could Launch Anta Sales Past adidas
Chinese sportswear titan Anta Sports could soon surpass the value of its international rival adidas because of rising patriotic spending in China. Read More
CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop
Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
