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Search Results: Adidas

  • NFT

    Adidas Throws a Music Party in China’s Metaverse

    May 24, 2022  |   Share
    Adidas has joined forces with Tencent Music to host a virtual music festival. Is this the next stage of branded experiences in China? Read More
  • Market Analysis

    Netizens Scrutinize Adidas x Gucci Collab

    May 13, 2022  |   Share
    Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
  • NFT

    Need a Metaverse Avatar? Adidas Has You Covered

    April 11, 2022  |   Share
    Adidas wades deeper into the metaverse with the launch of the world’s first personality-based avatar generator, made in partnership with Ready Player Me. Read More
  • Fashion

    Meet Melting Sadness, Adidas Originals’ Top Chinese Collaborator

    March 25, 2022  |   Share
    Jing Collabs & Drops speaks to Melting Sadness’ Zhang Quan, the artist-streetwear-designer connecting global sportswear brands to China’s Gen Z. Read More
  • Companies

    Can Adidas’ New Executive Revive the Brand’s Sales in China?

    March 8, 2022  |   Share
    Sportswear giant adidas has named Adrian Siu as its new China chief as the company looks to revive sales in the local-dominated mainland market. Read More
  • Fashion

    The High Risk & Reward Behind Adidas’ China-focused Intimates Line

    March 1, 2022  |   Share
    Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
  • Tech

    You Can Now Mint an NFT With adidas & Prada

    January 22, 2022  |   Share
    Adidas and Prada are joining forces on an NFT project, inviting fans to collaborate on a larger digital piece that celebrates community and sustainability. Read More
  • Companies

    Anta Versus Adidas: Will the Chinese Sportswear Brand Win?

    August 24, 2021  |   Share
    Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands? Read More
  • Fashion

    China Patriotism Could Launch Anta Sales Past adidas

    July 13, 2021  |   Share
    Chinese sportswear titan Anta Sports could soon surpass the value of its international rival adidas because of rising patriotic spending in China. Read More
  • Content Commerce

    CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop

    May 20, 2021  |   Share
    Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/04/2022

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