Search Results: 618
Sales Soar at JD’s 618 Promotion
JD’s recent 618 Grand Promotion was a roaring success despite the fallout from the COVID-19 pandemic. But how has JD kept their business thriving? Read More
How Is JD’s 618 Grand Promotion Faring?
JD.com’s 618 Grand Promotion event is seeing big spending on essential products — but also luxury investment pieces. Jing Daily explains why. Read More
E-commerce Giants Up Their Livestreaming Game for 618 Shopping Festival
This year's mid-year sales promotion 618 Shopping Festival, e-commerce is teaming up with live streaming platforms to boost sales. Read More
JD.com Heats Up the Battle for 618 Dominance
E-tailer JD.com kicked off China’s mid-year shopping event 618 festival today by announcing soaring sales across a number of categories. Read More
JD’s 618 Festival Achieves Record US$17.6 Billion in Sales
The mid-year online shopping festival from Tmall's rival made major leaps in transaction volumes for luxury and sports apparel, luggage, and watches. Read More
618 and the Rise of the Faux Shopping Holiday in China
China’s e-commerce boom is gradually turning the Middle Kingdom into a country filled with invented festivals, like Sunday's "618," that feed shopaholics. Read More
How Price Hikes Help Chanel Maintain Its Allure
Chanel has rolled out its third price hike of the year, raising the cost of its most iconic bags in a bid to bolster exclusivity. Will it work? Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
How Boucheron Maximized Its Exhibition’s Reach In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
China’s Secondhand Luxury Boom is Here. Don’t Miss Out.
As is the case in the overall luxury market, younger millennial and Gen Z consumers increasingly occupy a central role in China’s secondhand luxury segment. Read More
