Search Results: 618
Chinese consumers spend $111 billion on 618 in 2023: All you need to know about China’s major shopping festival
Luxury and beauty brands reported stellar results during the 618 shopping festival. But the silence around platforms’ GMV figures hints at underlying consumer concerns. Read More
Patagonia discourages spending during China’s 618 shopping festival
Patagonia is sticking to its anti-consumerism stance and discouraging Chinese consumers from purchasing new products during the 618 shopping festival. Read More
Nars’ rapid ascent: Brand tops Tmall 618 shopping festival rankings
Nars secured the top position in this year’s 618 pre-sales shopping event, but domestic brands are gaining ground with tailored products. Read More
Shiseido pivots away from China’s 618 shopping festival
Shiseido is shifting away from aggressive promotions during China’s major shopping events. Here’s why. Read More
Utilizing China’s 618’s Metaverse Opportunity
This year, as the shine wears off China’s 618 shopping festival, is it heading for a metaverse makeover? Jing Daily analyzes the brands that took part. Read More
Is China’s ‘618’ Shopping Fever Cooling Down?
The revenge consumption that emerged in 2020 is hard to replicate in 2022, as Chinese consumers have become more rational and cautious. Read More
Taobao Launches ‘Metaverse Mall’ in Time for China’s 618 Shopping Festival
Alibaba's latest venture in the metaverse is a fully immersive virtual mall. What does this mean for the future of shopping? Read More
Sales Soar at JD’s 618 Promotion
JD’s recent 618 Grand Promotion was a roaring success despite the fallout from the COVID-19 pandemic. But how has JD kept their business thriving? Read More
How Is JD’s 618 Grand Promotion Faring?
JD.com’s 618 Grand Promotion event is seeing big spending on essential products — but also luxury investment pieces. Jing Daily explains why. Read More
E-commerce Giants Up Their Livestreaming Game for 618 Shopping Festival
This year's mid-year sales promotion 618 Shopping Festival, e-commerce is teaming up with live streaming platforms to boost sales. Read More
