Search Results: 520 Festival
Five Luxury Brands That Are Winning 520 Day In China
To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More
China’s ‘520 Day’ Puts Luxury Brands in the Mood for Love
From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More
Global Filmmakers Vie For Market Access At Shanghai Festival
The Shanghai International Film Festival wraps up after a whirlwind week of deal signings, parties, and Oliver Stone's provocative politics. Read More
Event Watch: Nouveau Cirque At “Croisements” Festival (Beijing, June 16-19)
As the "Croisements" Sino-French culture festival wraps up, this week will mark its first-ever nouveau cirque (contemporary circus) event, ending the three-month cultural extravaganza with a bang. Read More-
Stars Turn Out For Shanghai International Film Festival
Chinese and Hollywood celebrities braved monsoon-like rains for the opening ceremony this past Saturday, with local A-listers like Chen Kun, Feng Xiaogang and Fan Bingbing turning out along with international stars like Matt Damon and Susan Sarandon. Read More -
Mid-Autumn Festival Events Held At World Expo
Amid concerns in China about the rising price of mooncakes, the Shanghai World Expo will host a number of special events to commemorate the Mid-Autumn Festival, coinciding this week with the expo's Macau Day. Read More -
Irish Films To Compete For “Golden Goblet” At 2010 Shanghai International Film Festival
There has been a low-key but steadily growing effort by Ireland to increase promotional efforts and cultural exchange in China, from tourism promotions to diplomatic engagements and events like the upcoming Irish National Pavilion Day at the Shanghai World Expo. Read More 
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More
Are Luxury Brands Losing The Battle Against Alibaba’s Counterfeiters?
Jing Daily recently discovered that Taobao’s algorithm goes as far as promoting counterfeit goods through mobile payment app Alipay. Read More
