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A20 May
Overview
  • Industry
    Music
  • Role
    Girl group
Latest post

The C-pop marketing playbook

⁕
LifestyleStrategy
The C-pop marketing playbook
Timeline

2025 August

The C-pop marketing playbook
The C-pop marketing playbook

Chinese girl group A2O May shattered U.S. records less than a year after debuting. But going global with C-pop requires more than catchy tunes.

Dan Hastings
⁕
LifestyleStrategy
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