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Zhao Jinmai brings Miu Miu’s iconic bags to life, deepening the brand’s ‘emotional moat’

Italian maison reunites with actress for its latest campaign, blending star power with lasting brand resonance.

Zhao Jinmai brings Miu Miu’s iconic bags to life, deepening the brand’s ‘emotional moat’
Zhao Jinmai stars in Miu Miu’s 2026 leathergoods campaign. Image: Miu Miu

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