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Why Luxury Brands’ Approach to “Chinese Aesthetics” Fails

The Palace Museum tapes used by consumers to decorate luxury lipstick products is an example of design based on cultural references, not assumptions.

Why Luxury Brands’ Approach to “Chinese Aesthetics” Fails
A trendy practice among Chinese consumers is to use Palace Museum tapes to decorate their lipstick products by luxury brands. Photo: Shutterstock

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