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Why Guochao Is So Important To China's Cultural Consumers

There has been a strong uptick in interest in Guochao products over the past two years, but will that momentum continue through 2022?

Why Guochao Is So Important To China's Cultural Consumers
A candy-scented fragrance collaboration between White Rabbit and Scent Library tapped into consumer nostalgia, national pride, and the growing interest in perfumes. Credit: Scent Library

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