Why Chinese consumers are abandoning Pandora
Five years after China accounted for more than 9% of the brand’s global revenue, Pandora’s sales in the crucial market have plummeted. What’s behind this decline?
China accounts for only around 2% of Pandora’s global revenue, down from around 9% in 2019. Image: Getty Images
China accounts for only around 2% of Pandora’s global revenue, down from around 9% in 2019. Image: Getty Images