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Virtual human livestreams are taking over China while NPC-style creators thrive globally

In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West sees creators pretending to be virtual humans.

Virtual human livestreams are taking over China while NPC-style creators thrive globally
In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West goes the other way around with creators pretending to be virtual humans. Photo: @pinkydoll on TikTok / Baidu

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