Video: How sports brands are targeting emotions this CNY
Arc’teryx, Salomon, and On embrace narrative-driven campaigns as weight management and wellness fuel this season’s consumer trends.
Sports brands are meeting consumers where they live — not just where they train. From market runs to daily routines, this Chinese New Year’s activewear campaigns prioritize authentic lifestyle moments over gym performance. Watch how brands like On, Nike, and Arc’teryx are redefining sports marketing in China. Image: On
Sports brands are meeting consumers where they live — not just where they train. From market runs to daily routines, this Chinese New Year’s activewear campaigns prioritize authentic lifestyle moments over gym performance. Watch how brands like On, Nike, and Arc’teryx are redefining sports marketing in China. Image: On