Burberry's digital efforts are considered to have been mostly successful in China
Burberry's digital efforts are considered to have been mostly successful in China
Contents
- "Most Luxury Brands Are Still In The Digital Stone Age"
- 1. Digital is pervasive.
- 2. Digital can help engage China's younger luxury buyers.
- 3. Digital content can give social currency.
- 4. Digital can create a community around a brand's mythology.
- 5. Digital offers youthful energy (but it is different from being a youth brand).
- Recommended
- Dig Deeper