The Winners and Losers in Luxury WeChat Campaigns This Week
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement.
On this page
- Winners of the week:
- MCM: A millennial's travel guide
- Pageviews:
- Likes:
- Account type:
- Fendi: Take your time to enjoy
- Pageview:
- Likes:
- Account type:
- Berluti: Exclusive update on WeChat
- Pageviews:
- Likes:
- Account type:
- Losers of the Week:
- Tory Burch: So close to “call to action”
- Pageviews:
- Likes:
- Account type:
- Chloe: Pictures alone don't have enough pizazz for WeChat
- Pageview:
- Likes:
- Account type:
- Louis Vuitton: There could have been more
- Pageviews:
- Likes:
- Account type:
- Recommended
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