The Winners and Losers in Luxury WeChat Campaigns This Week
We pick the winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement.
On this page
- Winners of the week:
- Roger Dubuis: A recipe for a fine cocktail and a watch
- Pageviews:
- Likes:
- Account type
- Maje: Made to buy via Tmall
- Pageviews:
- Likes:
- Account type
- Chanel: A healthy diet made for your skin
- Pageviews:
- Likes:
- Account type
- Losers of the week:
- Louis Vuitton: A plain vanilla announcement
- Pageviews:
- Likes:
- Account type
- Berluti: Wish we could indulge more
- Pageviews:
- Likes:
- Account type
- Fendi: A lot of attitude but not a lot of substance
- Pageviews:
- Likes:
- Account type
- Recommended
- Dig Deeper