The Top 20 Beauty Brands That Dominate China's Internet

With a heavy focus on social media marketing and e-commerce, beauty brands are some of the most digitally active members of the luxury sphere in China. In order to see which ones are shining above their peers, China Internet Watch has compiled a ranking of the to 20 cosmetics sites in China by site traffic. While French brands Carslan and L’Oreal nab the top two spots, the next three in the top five are all Chinese companies, which demonstrates the growing success of homegrown beauty brands. In order to show how important these statistics are for sales, the site also compiled a chart citing the top reasons Chinese net users visit these beauty sites—it turns out more than half of all users are visiting specifically for e-commerce. Check out the full list below: 1. Carslan 2. L’Oreal 3. Pechoin 4. Meifubao 5. Inoherb 6. Maybelline 7. OLAY 8. Kans 9. PROYA 10. UN 11. Wetherm 12. Chcedo 13. EST 14. BE 15. Yunifang 16. Hanhoo 17. Laneige 18. Perfect 19. Nivea 20. Lancome

The Top 20 Beauty Brands That Dominate China's Internet

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Published September 05, 2014

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The Top 20 Beauty Brands That Dominate China's Internet