The Top 20 Beauty Brands That Dominate China's Internet

    French and Chinese cosmetics brands stay ahead of the pack when it comes to attracting customer clicks in China.
    Jing Daily
    Jing DailyAuthor
      Published   in Beauty

    With a heavy focus on social media marketing and e-commerce, beauty brands are some of the most digitally active members of the luxury sphere in China. In order to see which ones are shining above their peers, China Internet Watch has compiled a ranking of the to 20 cosmetics sites in China by site traffic.

    While French brands Carslan and L’Oreal nab the top two spots, the next three in the top five are all Chinese companies, which demonstrates the growing success of homegrown beauty brands.

    In order to show how important these statistics are for sales, the site also compiled a chart citing the top reasons Chinese net users visit these beauty sites—it turns out more than half of all users are visiting specifically for e-commerce.

    Check out the full list below:

    1. Carslan
    2. L’Oreal
    3. Pechoin
    4. Meifubao
    5. Inoherb
    6. Maybelline
    7. OLAY
    8. Kans
    9. PROYA
    10. UN
    11. Wetherm
    12. Chcedo
    13. EST
    14. BE
    15. Yunifang
    16. Hanhoo
    17. Laneige
    18. Perfect
    19. Nivea
    20. Lancome
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