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The Olive Shoppe: Targeting China's Fashionistas On- And Offline

Recently, Jing Daily met up with Elaine and Stanley of The Olive Shoppe to discuss their innovative (and nomadic) business philosophy and vision, and how it fits in a complicated and ever-changing China.

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The Olive Shoppe: Targeting China's Fashionistas On- And Offline
Elaine & Stanley of The Olive Shoppe (Image: Erica Ji for Jing Daily)
Contents
  1. Independent Designer & Online Boutique Now In Shanghai
  2. The
  3. Olive Shoppe
  4. Jing Daily (JD):
  5. The Olive Shoppe appeals to a very particular fashion-loving niche. How do you target this market segment?
  6. Stanley
  7. JD: How do you deal with import duties?
  8. Stanley
  9. JD: What's in stock on The Olive Shoppe right now?
  10. Elaine
  11. JD: In an earlier interview, you indicated that The Olive Shoppe may travel next to Beijing, Shenzhen and Chengdu. We've previously seen this kind of nomadic store concept from people like Ritchie of Triple-Major. Can you say something about your experience with this style of shop?
  12. Stanley
  13. JD: Can you tell us a little about your partnership with Dong Liang ? What's the difference between your pop-ups in Dong Liang and on Julu Lu?
  14. Stanley
  15. Elaine
  16. JD: Elaine, you've got a really distinctive personal style. What's your favorite magazine? Who are your favorite international and Chinese designers?
  17. Elaine
  18. JD: Is there anything else you think Jing Daily readers would like to know about The Olive Shoppe?
  19. Stanley
  20. Recommended
  21. Dig Deeper

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