Tag Heuer Opens E-Commerce Flagship on Tmall.com in Chinese Youth Bid
The Swiss watchmaker joins four other LVMH-owned luxury brands on Alibaba's Tmall in hopes of reaching China's young, digitally savvy market.
Tag Heuer officially opened an e-commerce store on Tmall in February. (Courtesy Photo)
Tag Heuer officially opened an e-commerce store on Tmall in February. (Courtesy Photo)