Star power, KOLs propel beauty brands in China
L’Oréal’s partnership with influencer duo Guangdong Couple yielded $14.5 million in media value, the highest figure recorded since WeArisma began tracking online media activity this year.
L’Oréal’s partnership with influencer duo Guangdong Couple yielded $14.5 million in media value, the highest figure recorded since WeArisma began tracking online media activity this year.
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