Shanghai's Wine Imports Tumble In First Half Of 2014

    Wine import volume and value have been plummeting as China's ongoing anti-corruption campaign shows no signs of easing.
    Imported wine prices have been falling as China's ongoing anti-corruption regime ensues. (Flickr/Claude-Olivier Marti)
    Shuan SimAuthor
      Published   in Fashion

    Imported wine prices have been falling as a result of China's ongoing anti-corruption campaign. (Flickr/Claude-Olivier Marti)

    As the Chinese government’s austerity campaign continues, falling demand for imported wine caused its

    average price per liter to drop in Shanghai in the first half of this year. According to customs figures, in

    Shanghai, the main gateway of imported wines into the country, wine imports

    fell 10.9 percent to 54.9 million liters from the same period last year. Wine import values fell faster than volume, dropping 27 percent to 2.57 billion yuan (US$420 million) during this time.

    While high-end imported wines are going through a rockier sales period, wine site Decanter China reports that importers expect the middle and lower tiers of the market to grow as wine becomes a more accessible household item., an online wine importer, has even taken to producing its own wines to target the domestic market, reducing

    its reliance on high-end wine imports.

    The average wine price in the first half of the year decreased 18 percent from the same period last year to 46.7 yuan per liter ($7.58). The amount is currently on a downward trajectory—June alone was even lower at 35.4 yuan per liter ($5.75).

    Wines from the European Union comprised 70 percent of all foreign imports into Shanghai.

    The total volume of wine arriving from France, which accounted for nearly half of foreign imports, fell 18.5 percent to 26.5 million liters. Australian wine imports also tumbled 24.8 percent to 5.3 million liters. Decanter China reports that only Chilean wines bucked the trend of falling imports, with their import volumes up 1.6 percent to 5.46 million liters. It attributed the rise to tax concessions from the China-Chile Free Trade Agreement, which will abolish tariffs on Chilean wines into the country next year.

    Discover more
    Daily BriefAnalysis, news, and insights delivered to your inbox.