Ruhnn, China’s First Public MCN, Hinges On Brands And Platforms For Further Growth
Ruhnn, the largest influencer agency will have worked with 1,035 brands by 2020. As it relies on brands and platforms, it has to keep its traffic authentic.
Ruhnn, which controls 4.9% of the market share in China’s influencer economy, also said it’s on the right track to an “asset light model” that mainly involves KOL marketing for brands. Photo: Zhang Dayi's Weibo
Ruhnn, which controls 4.9% of the market share in China’s influencer economy, also said it’s on the right track to an “asset light model” that mainly involves KOL marketing for brands. Photo: Zhang Dayi's Weibo