Meet The Brand That Made $3 Million In Digital Sneakers
RTFKT’s sneaker drop with FEWOCiOUS earned three million. Now, it’s auctioned off a gold sneaker for CNY on China’s digital marketplace, Treasureland.
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- Jing Daily: Firstly, how did this all start? What was your mission statement?
- Given that you made such a digital splash with your FEWOCiOUS collab — which netted 3 million and now has a massive reach — what do you want to achieve as a brand?
- How are you approaching the China market as a virtual luxury brand?
- Do you think there is a particular appetite from the Chinese consumer? And have you seen any interesting developments in China in terms of NFTs, companies, or products?
- Any advice for people or brands trying to move into the sphere?
- I hear you have new collaborations to announce. Can you share any details yet?
- Finally, what is the future here, and do you see any end game?
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