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From Prada and Porsche, to Tissot and Tesla: Brands collaborate with China's virtual humans

Who are China’s top virtual humans and why are luxury brands like Bulgari, Porsche, Estée Lauder and Tissot collaborating with them?

From Prada and Porsche, to Tissot and Tesla: Brands collaborate with China's virtual humans
Who are China’s top virtual humans and why are luxury brands like Bulgari, Porsche, Estée Lauder and Tissot collaborating with them? Image: Weibo

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