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What Luxury Brands Can Learn From Peloton’s Treadmill Crisis

Peloton has become synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand.

What Luxury Brands Can Learn From Peloton’s Treadmill Crisis
Peloton has become practically synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand. Photo: Courtesy of Peloton

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