PFW Men’s: Which brands made noise on China’s socials?
Paris Men’s Fashion Week ignited a buzz on Chinese social media thanks to the captivating presence of Asian celebrities such as Jackson Wang and Wang Yibo.
Pharrell Williams and Jackson Wang at the Joopiter x Jackson Wang dinner during Paris Fashion Week Menswear SS25 on June 21, 2024. Image: Lodovico Colli di Felizzano/WWD via Getty Images
Pharrell Williams and Jackson Wang at the Joopiter x Jackson Wang dinner during Paris Fashion Week Menswear SS25 on June 21, 2024. Image: Lodovico Colli di Felizzano/WWD via Getty Images