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Gen Z Idol Ouyang Nana's Lifestyle Brand Makes A Controversial Debut

Nabi, the lifestyle brand recently launched by Gen Z idol Ouyangnana, was poorly received. What went wrong and what are the lessons for celebrity brands?

Gen Z Idol Ouyang Nana's Lifestyle Brand Makes A Controversial Debut
Nabi, the lifestyle brand recently launched by Gen Z idol Ouyang Nana, was poorly received. What went wrong and what are the lessons for celebrity brands? Photo: Ouyang Nana's Weibo

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