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China’s Niche Tanning Boom Challenges The 'Fair Skin' Beauty Status Quo

A booming interest in tanning is challenging China's mainstream beauty standard based on fair-skin norms, making it an unlikely status symbol.

China’s Niche Tanning Boom Challenges The 'Fair Skin' Beauty Status Quo
A booming interest in tanning is challenging China's mainstream beauty standard based on fair-skin norms, making it an unlikely status symbol. Photo: Shutterstock

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