Niche Fragrances Are Winning Over Young Chinese Consumers. What's Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key.
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- 1. China has been a boon for niche fragrance brands in the wake of the COVID-19 pandemic.
- 2. Chinese
- consumers don’t care whether a niche fragrance is tied to a major luxury brand or is part of a larger beauty group.
- 3. Niche fragrance brands can expect digital-savvy young consumers to have some degree of familiarity with their offerings, even before they begin marketing to China.
- 4. Global fragrance brands face increasingly stiff competition in China from domestic upstarts.
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- “How Niche Fragrances Are Winning Over Young Chinese Consumers”
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