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- Purchase
- “How Niche Fragrances Are Winning Over Young Chinese Consumers”
- on our Reports page.
- 1. China has been a boon for niche fragrance brands in the wake of the COVID-19 pandemic.
- 2. Chinese
- consumers don’t care whether a niche fragrance is tied to a major luxury brand or is part of a larger beauty group.
- 3. Niche fragrance brands can expect digital-savvy young consumers to have some degree of familiarity with their offerings, even before they begin marketing to China.
- 4. Global fragrance brands face increasingly stiff competition in China from domestic upstarts.
- Purchase
- “How Niche Fragrances Are Winning Over Young Chinese Consumers”
- here.
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