New concept for a new era: Valentino CEO Jacopo Venturini shares vision behind Shanghai store relaunch
Valentino unveiled its newly-relaunched Shanghai Plaza 66 store in July. Jing Daily caught up with CEO Jacopo Venturini to learn the maison’s next steps in China.
Valentino Shanghai Plaza 66 flagship store. Photo: Valentino
Valentino Shanghai Plaza 66 flagship store. Photo: Valentino
Contents
- Jing Daily: Valentino has been unveiling a new global store concept since last year. What’s the goal of the redesign? Can you please share some highlights of the stores featuring the new concept?
- Jacopo Venturini:
- How can clients experience the maison’s culture of couture at the revamped boutiques?
- Chinese consumers are increasingly seeking unique and personalized luxury experiences. How is Valentino catering to these evolving preferences in China?
- China has developed leading e-commerce and digital ecosystems. How is Valentino leveraging these channels to reach digital-savvy Chinese consumers and enhance the brand's omnichannel presence?
- Chinese millennials and Gen Z consumers are known for their sophistication in luxury consumption. How is Valentino engaging with these younger demographics in China and building long-term brand loyalty?
- Travel restrictions and changes in consumer behavior due to the pandemic have significantly impacted the luxury industry. As China optimized its pandemic response this year, how has Valentino adapted its business strategy in China?
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