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Nars' rapid ascent: Brand tops Tmall 618 shopping festival rankings

Nars secured the top position in this year’s 618 pre-sales shopping event, but domestic brands are gaining ground with tailored products.

Nars' rapid ascent: Brand tops Tmall 618 shopping festival rankings
Nars secured the top position in this year’s 618 pre-sales shopping event, but domestic brands are gaining ground with tailored products in the crowded Chinese makeup market. Image: Nars official Weibo

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