10 Great Luxury WeChat Campaigns to Honor Mom This Mother's Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday.
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- 1. Clarins: Online to Offline (O2O)
- 2. Coach: Photo-Sharing Contest
- 3. Furla: Social Interaction
- 4. Givenchy: Key Opinion Leaders (KOLs)
- 5. Hugo Boss: O2O
- 6. Swarovski: Mini Programs
- 7. MCM: Gamification and O2O
- 8. Shang Xia: Social E-Commerce
- 9. Loewe: Contest
- 10. Longchamp: Artist Collaboration
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