Moncler CEO Remo Ruffini on Developing A WeChat-Driven Strategy in China
Eyeing 2022 Beijing Olympics, Moncler's CEO Remo Ruffini shared with us his holistic view of developing an effective strategy for China.
Moncler CEO Remo Ruffini. Courtesy photo.
Moncler CEO Remo Ruffini. Courtesy photo.
Contents
- What are some of the biggest challenges you foresee for Moncler in the China market for 2018? How do you prepare to overcome these challenges?
- How do you achieve desirability in China?
- What are some significant differences between Chinese and Western customers that you have observed over the years?
- For the 2017/18 Autumn/Winter collection, you worked with Chinese “invisible artist” Liu Bolin. Would you work with more artist/designers from China to attract Chinese consumers?
- One of the biggest challenges for brands working in China is counterfeit products. Does Moncler have those challenges? And if so, how does it deal with them?
- Moncler just opened a flagship store in Hong Kong. Do you plan to expand Moncler’s store network in mainland China?
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