A Tale of Two Millennials: India and China
Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets.
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- 1. Modernization (and colonization) in India has led to greater integration with the west, but less so in China
- 2. Chinese millennials appear to have a greater sense of national pride and confidence than Indian millennials
- 3. Both countries offer societal pressure, but different kinds
- 4. The Chinese millennial lives in a digital world
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