Mercedes replaces tech chief, promotes CEO ally
Stuttgart automaker promotes Jörg Burzer to tech chief as luxury strategy faces mounting pressure from Chinese competitors and cooling EV demand.
Jörg Burzer, current head of production at Mercedes-Benz, is set to become the group’s Chief Technology Officer on December 1, succeeding Markus Schäfer. The leadership reshuffle comes as Mercedes ramps up its cost-cutting efforts and luxury positioning, particularly amid competitive pressure in China and softening EV demand. Image: Bloomberg News
Jörg Burzer, current head of production at Mercedes-Benz, is set to become the group’s Chief Technology Officer on December 1, succeeding Markus Schäfer. The leadership reshuffle comes as Mercedes ramps up its cost-cutting efforts and luxury positioning, particularly amid competitive pressure in China and softening EV demand. Image: Bloomberg News