Meet China's Luxury Influencer Savi Sui
Jing Daily caught up with Chinese fashion influencer @SavisLook to discuss influencer marketing dynamics in China and the implications for brands.
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- Jing Daily: What decisions did you make that led to your growing base of followers?
- Savi:
- In the past six years since uploading your first video, you have been constantly updating your style. What shaped your current look?
- What do you think is the most important element of organic content?
- How do you see the power dynamic between brands and creators?
- What are the major factors of successful collaborations between global brands and Chinese influencers?
- From fashion to homeware, you’ve participated in a lot of cool projects. Are you anticipating any transformation in the next five years?
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