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How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture

MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers.

How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Photo: Courtesy of MCM

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