Lyst Index: Prada defends top spot, D&G falls off ranking

On January 31, global shopping platform Lyst released its ranking of fashion’s hottest brands for Q4 2023 (October to December 2023). There were some major shifts in comparison to Q3, with Ferragamo and Dolce & Gabbana bidding their farewells to the list, Prada reclaiming its title as the world’s hottest brand for the third time since Q4 2022, and The Row making its debut. As the quiet luxury trend sweeps the world, it’s no shock to see The Row gain further recognition. Helmed by famously under-the-radar twins Mary-Kate and Ashley Olsen, the high-end label is known for expensive, clean-cut classics, an array of cashmere, and quality slouchy silhouettes. Meanwhile, Prada saw searches for the brand soar 41 percent year-on-year. From the booming popularity of the brand’s Re-Edition collection, starring Re-Nylon bags regenerated in recyclable nylon, to Raf Simons being named co-creative director of the house back in 2020, Prada has gone from strength to strength in today’s industry. Other thriving brands include Moncler, Balenciaga, and Victoria Beckham, the latter of which was named a “breakout brand” for Q4. Moncler is expected to maintain its momentum, especially after kicking off the year with a star-studded “Art of Genius” presentation in London, featuring an exhibition of new collaborations with Rick Owens, Palm Angels, Salehe Bembury, Pharrell, Roc Nation, and more. Notably, Balenciaga’s climb up the list from 14th place in Q3 to 12th in Q4 shows that the brand is on the mend despite its advertising scandal in Q4 2022. This serves as proof that a luxury house can return in the face of cancellation with a well-executed comeback strategy. The house has since named Kim Kardashian as its new brand ambassador. Other interesting brand moves include Ugg’s reentry onto the Lyst Index after a solid year. Plus, Swiss running brand On saw searches increase by 592 percent during the quarter, with the Loewe sneaker being its top trending product.

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Lyst Index: Prada defends top spot, D&G falls off ranking