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Are You Still Selling A Dream? Why Many Luxury Brands Are Lost In The 'Sea Of Sameness'

Brands that use buzzwords like “selling a dream” rely far too much on design or materials in the hope to differentiate. But only a few truly stand out.

Are You Still Selling A Dream? Why Many Luxury Brands Are Lost In The 'Sea Of Sameness'

Published January 23, 2023

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