Are You Still Selling A Dream? Why Many Luxury Brands Are Lost In The 'Sea Of Sameness'
Brands that use buzzwords like “selling a dream” rely far too much on design or materials in the hope to differentiate. But only a few truly stand out.
Brands that use buzzwords like “selling a dream” rely far too much on design or materials in the hope to differentiate. But only a few truly stand out.
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