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How Should Luxury Brands Represent Masculinity in China?

Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans.

How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Photo: VCG

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