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Luxury Brand Image In China: Avoiding The Risk Of Trivialization

The luxury business in China is facing a natural evolution. Conspicuous logos are no longer a must for social recognition, at least in top-tier cities like Beijing and Shanghai. Meanwhile, for major brands, retaining a luxury image is becoming increasingly difficult.

Luxury Brand Image In China: Avoiding The Risk Of Trivialization
Maison Martin Margiela's first Beijing boutique opened last year

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