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L’Oreal emerges the 1 billion RMB victor on Douyin, China’s newest beauty retail battleground

L’Oréal topped Douyin’s beauty ranking list, hitting a GMV of 1 billion RMB in the first half of the year, and is expected to surpass a GMV of 2 billion RMB by the end of 2023.

L’Oreal emerges the 1 billion RMB victor on Douyin, China’s newest beauty retail battleground
L’Oréal topped Douyin’s beauty ranking list, hitting a GMV of 1 billion RMB in the first half of the year, and is expected to surpass a GMV of 2 billion RMB by the end of 2023. Photo: Weibo

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