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Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals

The 79 RMB eyebrow pencil at the center of Li Jiaqi’s latest controversy has become a source of inspiration for local brands.

Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals

Published September 20, 2023

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