Jing Daily Interview: Leading Chinese Designer Boutique, Dong Liang
Established in Beijing three years ago with a singular focus on stocking and promoting the work of China's up-and-coming designers, Dong Liang Studios has developed a reputation as a go-to boutique for fashion-forward Chinese and expats alike.
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- "Sometimes Business Has Its Bright Side"
- Dong Liang Studios
- Jing Daily (JD): Earlier, we were talking about how Dong Liang's Beijing locations stock many Shanghai designers, while its Shanghai location stocks Beijing designers. Aside from the fact that Shanghainese customers are generally more westernized, what would you say sets Beijing and Shanghai apart?
- Tasha (T)
- JD: We know that Dong Liang recently hosted a pop-up shop here in Shanghai in collaboration with The Olive Shoppe , and at the moment you've got a Nina Ricci "L'Air du Temps" fragrance exhibition going on. Can you say a little about your exhibitions and activities?
- T
- JD: Can you tell us what you've got planned for your next activity?
- T
- JD: Shanghai has more and more designer boutiques. In addition to Dong Liang, there are plenty that specialize in international brands. Now that you're facing tougher competition and a more westernized consumer base, what do you see as Dong Liang's competitive advantage?
- T
- JD: Based on what we've seen in the store today, it seems like Liu Qingyang's (刘清扬) designs are really popular with customers here. Would you say she's your best-selling designer?
- T
- JD: How do you decide which designers to include in your store? Do you plan to add more to your roster soon?
- T
- JD: Currently Dong Liang mostly focuses on its physical stores, but do you have plans to expand your presence online?
- T
- JD: What's the hardest part about operating this shop?
- T
- JD: You used to work in marketing. What made you decide to quit that and start working at Dong Liang?
- T
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