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How L'Oréal Sales Surpassed One Billion RMB on Singles' Day

L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it.

How L'Oréal Sales Surpassed One Billion RMB on Singles' Day
L’Oréal became one of just 15 brands to crack one billion RMB in sales on Singles' Day. Photo: L’Oréal/Weibo

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