The following is an excerpt from “Luxury Explored: Chinese Luxury Travelers’ Evolving Desires” by Jing Daily and Marriott International Luxury Group in Greater China. Get your copy of the report on our Reports page.
In today’s fast-paced world, the well-being of Chinese luxury travelers has become a top priority. These travelers seek travel experiences that offer rejuvenation for the mind, body, and soul. Vincent Wang, a writer for Condé Nast Traveler magazine, highlights the significance of health and well-being among Chinese luxury travelers, particularly in the post-Covid era.
According to Wang, concepts associated with health and well-being are trendy among Chinese luxury travelers. However, he emphasizes the importance of considering the comfort level and duration of these experiences or concepts. For instance, when it comes to healthy dining options, Chinese customers are interested in food that balances taste and healthiness. They appreciate offerings that provide both nutritional value and a delightful culinary experience.
Regarding healthy practices, Wang suggests avoiding treatments and classes that may be tedious or time-consuming. Chinese luxury travelers value efficiency and smoothness in their wellness activities. Technology can enhance the overall experience by increasing efficiency and streamlining processes.
Wang says: “In the post-Covid era, the priorities of Chinese luxury travelers have expanded to include the value of family gatherings, a healthy lifestyle, quality time, and meaningful travel experiences.”
He emphasizes that these aspects have become more critical than ever before. The Ritz-Carlton is innovating its Ritz Kids program across Greater China to align with the latest trends in family-focused travel and the preferences of young parents, offering a more engaging and immersive experience for its younger guests.
From the cultural richness of Beijing and Shanghai to the scenic beauty of Guangzhou, Sanya, and Hong Kong, the program introduces Leo the Lion as its new mascot. Leo will guide children through a series of activities and adventures, enriching their understanding of local art, culture, cuisine, and nature. As a special memento, children will receive a take-home Leo the Lion plush toy, capturing the essence of their memorable stay.
Tailored for children aged four to 12, the Ritz Kids program is structured around four pillars of experience: nature, exploration, responsibility, and culture. These activities are intended to nurture mindful engagement and foster a sense of global citizenship, emphasizing children’s connections and responsibilities to the world. The program transforms each stay into a significant journey of discovery, offering inspiring and educational experiences that resonate deeply with young guests.
Download your copy of “Luxury Explored: Chinese Luxury Travelers’ Evolving Desires” on our Reports page.