Harvesting the Other Half: Luxury Consumption in China’s Lower-tier Cities
With half of China’s spend originating from non-first tier cities, brands need to pay attention to the opportunities offered by these lower-tier cities.
While many international brands still choose Shanghai and Beijing as their starting points, they often open their next stores in Shenzhen, Hangzhou, or Chengdu shortly after. Photo: Chengdu IFS/Shutterstock
While many international brands still choose Shanghai and Beijing as their starting points, they often open their next stores in Shenzhen, Hangzhou, or Chengdu shortly after. Photo: Chengdu IFS/Shutterstock