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Harvesting the Other Half: Luxury Consumption in China’s Lower-tier Cities

With half of China’s spend originating from non-first tier cities, brands need to pay attention to the opportunities offered by these lower-tier cities.

Harvesting the Other Half: Luxury Consumption in China’s Lower-tier Cities
While many international brands still choose Shanghai and Beijing as their starting points, they often open their next stores in Shenzhen, Hangzhou, or Chengdu shortly after. Photo: Chengdu IFS/Shutterstock

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