When It Comes To Hard Luxury, China's Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales.
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- The following is an excerpt from Jing Daily’s market report “The Secrets to Selling Hard Luxury To China’s Gen Z.” Packed with 73 pages of market research, spotlight interviews with industry insiders and brand executives, and revenue-generating consumer insights, the report is a must-read for anyone interested in understanding — and effectively reaching — China’s next generation of luxury watch and jewelery buyers. Get your copy today on our Reports page .
- Get your copy of “The Secrets to Selling Hard Luxury To China’s Gen Z” on our Reports page .
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