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Going Local: How Louis Vuitton Promotes Its Alma Handbag In China

One month after appointing actress Fan Bingbing as the brand ambassador for its Alma handbag, this week Louis Vuitton rolled out four special-edition color schemes aimed squarely at the mainland China market.

FashionFinance
Going Local: How Louis Vuitton Promotes Its Alma Handbag In China
Actress Fan Bingbing is the face of the Alma handbag in China (Image: iFeng)
Contents
  1. Ad Campaign Featuring Brand Ambassador Fan Bingbing
  2. Fan Bingbing
  3. Recommended
  4. Dig Deeper

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