From ‘mom bag’ to ‘it bag’: The reinvention of Coach
Once synonymous with ‘mom bags’ and conservative design, Coach has successfully reinvented itself as an ‘it bag’ brand — a standout case study in modern luxury repositioning.
On this page
- Coach’s sales surge: Outperforming accessible luxury competitors
- How Coach reinvented itself: ‘Expressive luxury’ and ‘it bags’
- Digital-first marketing and social media prowess
- Coach’s growing influence in the North American market
- Coach’s playbook for long-term success
- Key Takeaways
- Recommended
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