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Je T’aime: ‘French Girl Style’ Wins Hearts In China

Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What’s next?

Je T’aime: ‘French Girl Style’ Wins Hearts In China
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What’s next? Photo: Rouje

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